Our Why

Due to the severe and widespread impacts of Climate Change and other human impacts on our environment, consumers are increasingly making purchasing decisions based on environmental grounds.

 

Regulators are aware of this and have turned their attention to businesses that may be leveraging consumers' concern by engaging in 'greenwashing'.

Advantageous helps businesses minimise risk of regulatory repercussions and support consumers to make informed purchasing decisions. 

 

 

By using our services businesses can:

• Protect their reputation, even strengthen it by being well trusted
• Save themselves time and resources by avoiding becoming subject to an ACCC investigation
• Avoid reputational damage due to complaints or investigation
• Avoid financial or other penalties